Have any consumers heard of the Green Deal? - by Mark Oliver

Green Deal launches for real on 28th January next year, when the first consumer finance plans can go live, to kick-start the mammoth task of making 25 million existing homes more energy efficient by 2050. I have concerns, that, unless consumers know about the Green Deal and what it’s trying to do, then take-up could be much slower than anticipated. It’s classic marketing, if people don’t know about something how can they buy it?

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