Always looking towards innovation to grow its market, H+H launched the Thin-Joint System, together with its own brand of mortar, named Celfix, in the 1990s. This new approach to aircrete masonry provides huge productivity savings and the potential for significant increases in build quality.
In 1999 the strategic decision was taken to increase the level of co-operation and integration between the Danish and UK operations. H+H International expanded rapidly across Scandinavia and Celcon Limited was able to benefit from the expertise and product development of the wider group.
This insight led to the introduction of a range of product innovations in the UK which challenged traditional building methods.